Tag Archives: marketing advice

the role of marketing

The Role of Marketing: From Cost to Profit Center

I read an article recently where the CMO of UPS departed the company. Not only that, but UPS announced it would be eliminating…
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Marketing agencies are lying to you

Marketing Agencies are Lying to You – Here’s How

Marketing agencies are lying to you. Let's time-travel back 50 years ago. You're researching a magazine to advertise in (the magazine is called…
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8 ways to land your dream marketing job

8 Ways to Land Your First Marketing Job (With Actionable Steps)

Digital marketing is an art and a science. It's a highly-competitive field and growing more and more in demand. Finding your first digital…
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