Home builder & real estate growth marketing

Sell more homes with a plan built for builders and real estate teams

Buyers do their homework online long before they visit a model home. I help home builders and real estate teams turn that research into appointments, visits and closed sales.

Growth experience you can trust

12+ yearsof growth and marketing leadership
$80M+ARR generated in my career
+200%new leads from a focused PPC strategy

Results from my career across industries.

Sound familiar?

Leads alone don’t sell homes

Leads come in, but few visit.

Online inquiries pile up, but too few turn into appointments and model home visits.

We depend on listing sites.

Third-party portals control your leads and your costs.

Follow-up is inconsistent.

Buyers take months to decide, and many fall through the cracks along the way.

I help you turn interest into appointments and appointments into closings.

Your growth levers

Where home sales revenue hides

The path from first search to closing is long. These are the levers that keep buyers moving.

Local search & GEO

Show up when buyers search for new homes and communities in your area.

Local SEOGEOGoogle Business

Paid search & social

Targeted campaigns for new communities and quick move-in homes.

Google AdsMetaRetargeting

Lead-to-appointment conversion

Faster follow-up and easy scheduling that turn inquiries into visits.

Speed to leadSchedulingCRO

CRM nurture

Automated follow-up that stays helpful through a long buying cycle.

EmailSMSCRM

Reviews & referrals

Reputation and referral programs that build trust before the first visit.

ReviewsReferralsTestimonials

Community launches

Launch campaigns that build an interest list before the grand opening.

Interest listsEventsLaunch plans
How it works

A proven process, tailored to home builders & real estate

The same test-and-learn system I use with every client, focused on the metrics that matter in your industry.

Diagnose

I review your funnel, data and channels to find where revenue is leaking.

Identify levers

We rank every opportunity by impact, confidence and ease.

Build the plan

A 90-day roadmap with owners, experiments and KPIs.

Test & scale

Run focused experiments, keep what works and scale it.

What clients say

Trusted by teams that care about results

Christy uses a data-driven approach to generate qualified leads for our organization.
Hannah WatkinsHannah Watkins
Christy is one of the smartest and most effective Marketing experts that I’ve ever worked with.
Tony HughesTony Hughes

Read more client testimonials

Questions

Good to know

Do you work with builders and agents?

Yes. I work with home builders and real estate teams. The levers are similar, from search visibility to faster follow-up.

Can you help launch a new community?

Yes. I build launch plans that create an interest list and steady traffic before and after the grand opening.

Will you replace our sales team or CRM?

No. I work with your existing team and tools, and help you get more out of them.

Free growth plan

Get your free home building growth plan

Tell me about your business and I'll send back the growth levers I'd pull first, with clear next steps.

  • A review of your website, funnel and channels
  • Your top 3 growth levers, ranked by revenue impact
  • Recommended first steps you can act on right away
  • A short call to walk through it together

Request your free plan

Takes about 2 minutes. Free, no obligation.

Your information stays private. No spam, ever.