Grow your equestrian brand with a fellow equestrian
I'm a lifelong equestrian and a growth marketing leader. I understand riders, owners, trainers and the businesses that serve them, and I know how to turn that passion into customers and revenue.
Why equestrian brands work with me
Passion alone doesn’t grow a business
Our audience is passionate but small.
You can't afford wasted spend, so every channel needs to reach real riders and owners.
Social media takes time but doesn't sell.
Likes and follows are nice, but they don't fill lessons, sell products or book stalls.
Sales are seasonal and unpredictable.
Show season highs and off-season lows make it hard to plan and grow.
I help equestrian businesses find the levers that create customers, not just followers.
Where equestrian revenue hides
From tack shops to training barns, these are the levers that turn a loyal community into steady revenue.
Community & social
Content and community that build trust with riders and turn followers into buyers.
Ecommerce conversion
Product pages, offers and checkout improvements that lift online sales.
Email & SMS
Automated campaigns that bring customers back between shows and seasons.
Partnerships & sponsorships
Rider, trainer and influencer partnerships that reach the right barns.
Search visibility
Get found when riders search for products, trainers, barns and events.
Seasonal planning
Campaigns built around show season, foaling season and the holidays.
A proven process, tailored to equestrian businesses
The same test-and-learn system I use with every client, focused on the metrics that matter in your industry.
Diagnose
I review your funnel, data and channels to find where revenue is leaking.
Identify levers
We rank every opportunity by impact, confidence and ease.
Build the plan
A 90-day roadmap with owners, experiments and KPIs.
Test & scale
Run focused experiments, keep what works and scale it.
Trusted by teams that care about results
Christy never disappoints with her ability to provide high-value solutions.
Tony HughesThe time and quality of work Christy put into each task was above what was asked of her.
Ashley Cook, CAPMGood to know
Are you really an equestrian?
Yes. I've been riding and around horses for most of my life, so I understand the culture, the community and how equestrians make buying decisions.
Who do you work with?
Equestrian product brands, barns and training facilities, event organizers and professional riders building their own brands.
Can you help with ecommerce?
Yes. I work with Shopify and other platforms to improve product pages, offers and email flows that drive repeat purchases.
Get your free equestrian growth plan
Tell me about your business and I'll send back the growth levers I'd pull first, with clear next steps.
- A review of your website, funnel and channels
- Your top 3 growth levers, ranked by revenue impact
- Recommended first steps you can act on right away
- A short call to walk through it together
Request your free plan
Takes about 2 minutes. Free, no obligation.
Your information stays private. No spam, ever.