Grow a crypto project people actually trust
Hype fades. Trust compounds. I help crypto, blockchain and Web3 teams, including NFT projects, build communities and growth programs that bring in real users, not just short-term attention.
Growth experience you can trust
Results from my career across industries.
Attention is easy. Lasting growth isn’t.
We get attention, but not active users.
Launch buzz brings visitors, but few connect a wallet, transact or stick around.
Ad platforms limit what we can run.
Many paid channels restrict crypto advertising, so growth has to come from smarter channels.
Our community has gone quiet.
After launch, engagement drops and holders drift away.
I focus on the levers that build real users and a community that lasts beyond the hype.
Where Web3 growth hides
The projects that last focus on trust, activation and community. These are the levers that get them there.
Positioning & trust
Clear messaging about what you do, why it matters and why people should trust you.
Community growth
Engaged communities on Discord, X and Telegram that welcome and keep new members.
Activation
Shorten the path from first visit to wallet connect, first transaction or first mint.
Content, SEO & GEO
Educational content that ranks and gets cited in AI answers.
Partnerships & creators
Partnerships and creator programs that reach the right audiences credibly.
Referral & incentives
Referral and reward programs that turn users into advocates.
A proven process, tailored to crypto & Web3
The same test-and-learn system I use with every client, focused on the metrics that matter in your industry.
Diagnose
I review your funnel, data and channels to find where revenue is leaking.
Identify levers
We rank every opportunity by impact, confidence and ease.
Build the plan
A 90-day roadmap with owners, experiments and KPIs.
Test & scale
Run focused experiments, keep what works and scale it.
See it in action
Real results from crypto and Web3 growth work.
From brand-new business to $200K in first-year revenue
The challenge
A first-to-market crypto and Web3 education brand needed a website and a way to explain highly technical topics to everyday investors, in a space where most people learned on community forums.
Growth levers pulled
Trusted by teams that care about results
When it comes to strategic marketing, she instantly understands the landscape and what to do.
Michael Gorritz, ODCPI highly recommend Christy for any enterprise seeking to increase their market presence and improve not only their customer reach but also their corporate culture.
Adam MartinGood to know
Do you work with NFT projects?
Yes. NFT collections and communities are part of the Web3 work I do, with a focus on long-term holders and real utility rather than one-time mints.
Can you run paid ads for crypto?
Where platforms allow it. Policies vary and change often, so I build plans that follow each platform's rules and lean heavily on owned and earned channels.
Do you give token or investment advice?
No. I focus only on marketing and growth strategy, never investment advice.
Get your free crypto & Web3 growth plan
Tell me about your business and I'll send back the growth levers I'd pull first, with clear next steps.
- A review of your website, funnel and channels
- Your top 3 growth levers, ranked by revenue impact
- Recommended first steps you can act on right away
- A short call to walk through it together
Request your free plan
Takes about 2 minutes. Free, no obligation.
Your information stays private. No spam, ever.