Insights

Ideas for turning marketing into revenue

Practical strategies on growth, SEO, paid media and positioning, from 12+ years of building growth engines for startups to established companies.

How Long Does It Take for Google Ads to Work?

March 19, 2024

Whether you're launching your first Google Ads campaign or considering it, the big question on your mind is probably, "How long does…

March 6, 2024

Confused about whether to use Facebook Ads vs. Google Ads? Each platform is unique in its advertising capabilities, and one may be…

February 9, 2024

I read an article recently where the CMO of UPS departed the company. Not only that, but UPS announced it would be…

January 29, 2024

In the unique and passionate world of equestrian business, "equestrian branding" isn't just a marketing buzzword—it's the heart and soul of your…

May 11, 2023

As an Etsy seller, it's crucial to understand the importance of search engine optimization (SEO) for increasing your shop's visibility and driving…

March 30, 2023

When I was first starting out hiring freelance writers, I faced a complete disaster. I had bootstrapped a successful niche website that…

March 10, 2023

As a law firm marketing campaign consultant, I have worked with numerous law firms and observed what makes a marketing campaign successful.…

March 7, 2023

In today's digital age, having a strong online presence is essential for any business, and law firms are no exception. The internet…

March 3, 2023

Marketing agencies are lying to you. Let's time-travel back 50 years ago. You're researching a magazine to advertise in (the magazine is…

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