90-Day Growth Roadmap

A clear plan for your next 90 days of growth

Everything in the Growth Audit, plus a prioritized 90-day roadmap with owners, experiments, budgets and KPIs, so your team knows exactly what to do next.

At a glance

4 weeksfrom kickoff to roadmap
90 daysof prioritized growth work
30 daysof follow-up support
Is it a fit?

Is the Roadmap right for you?

You have ideas, but no plan.

There's no shortage of things you could do, and no agreed order to do them in.

Your team needs direction.

Marketers, sales and agencies are busy, but not all pulling toward the same goal.

You need a plan leadership can back.

You want a roadmap tied to revenue that your CEO, board or investors can get behind.

You’ll leave with a plan your team can run from day one.

What’s included

Everything you get

Everything in the Growth Audit, plus a plan built to execute.

Full Growth Audit

The complete two-week audit of your funnel, data and channels.

AuditFindingsLevers

North Star & growth model

The one metric to rally around, and a model of the levers that drive it.

North StarGrowth equationKPIs

Lever scorecard

Every opportunity scored for impact, confidence and ease.

ICE scoringPriorities

90-day roadmap

Week-by-week priorities with owners, timelines and KPIs.

OwnersTimelineKPIs

Experiment backlog & budget guide

Ready-to-run tests and guidance on where to invest your budget.

ExperimentsBudgetForecast

30 days of follow-up

Support while your team gets the first experiments off the ground.

Q&ACheck-insAdjustments
How it works

What to expect

A clear process with no surprises, built on the same test-and-learn system I use with every client.

Audit

Two weeks of deep analysis of your funnel, data and channels.

Prioritize

We score every opportunity and agree on your North Star.

Plan

I build your 90-day roadmap, experiment backlog and budget guide.

Launch

We walk through the plan, and I support your team for 30 days.

Case study

See it in action

Real results from this kind of work.

SaaS & cybersecurity
In-house leadershipExit & acquisitionCybersecurity & ITSaaS & Technology
B2B SaaS, IT services & cybersecurity company

+292% organic traffic and a successful exit

The challenge

The company was launching three new SaaS product lines and selling IT consulting and cybersecurity services without a full-cycle B2B marketing strategy.

Growth levers pulled

Content strategySEOPaid searchWebinarsPartnershipsProduct launches
+292%organic search traffic in 5 months
+200%new leads from paid search
Exitcompany successfully acquired

The growth program supported the launch of three new SaaS product lines, earned first-page Google rankings for competitive keywords, and led to a successful exit and sale of the company.

What clients say

Trusted by teams that care about results

Christy is an integral piece in maturing our B2B marketing strategy and is highly successful at generating inbound leads with sales.
Trevor HardieTrevor Hardie
When it comes to strategic marketing, she instantly understands the landscape and what to do.
Michael Gorritz, ODCPMichael Gorritz, ODCP

Read more client testimonials

Questions

Good to know

Who executes the roadmap?

Your team, your agencies or both. Every priority has an owner. If you'd rather have me lead execution, the Fractional CMO & Growth Lead option picks up where the roadmap ends.

What if our priorities change mid-quarter?

They often do. The roadmap is built around a weekly test-and-learn rhythm, so it's easy to adjust as results come in.

Do I need the Growth Audit first?

No. The full audit is included in the roadmap, so you get both in one engagement.

Get started

Start with a free growth plan

Tell me about your business. I’ll send back your top growth levers and recommend whether the 90-Day Growth Roadmap is the right next step.

  • A review of your website, funnel and channels
  • Your top 3 growth levers, ranked by revenue impact
  • A recommendation on the right next step
  • A short call to walk through it together

Request your free plan

Takes about 2 minutes. Free, no obligation.

Your information stays private. No spam, ever.