Turn technical expertise into qualified leads
Security and IT services are hard to sell because buyers are skeptical and the offer is hard to explain. I've built B2B marketing programs for IT consulting, cybersecurity and security technology companies that turned that complexity into pipeline.
Results I’ve delivered
Selling trust is complicated
Buyers don't see what makes us different.
Every competitor claims to be secure, compliant and trusted.
We rely on referrals for new business.
Referrals are great until they slow down, and there's no predictable lead engine behind them.
Our content doesn't rank or convert.
Technical content gets written, but it doesn't reach decision makers or move them to act.
I help you stand out and stay top of mind with the buyers who are actively looking for help.
Where IT and security revenue hides
The best growth programs in this space combine credibility, visibility and a clear path to a conversation.
Differentiated positioning
Clear messaging that explains your value to technical and business buyers.
Search (SEO & GEO)
Own the high-intent searches your buyers make, including in AI answers.
Paid search
Focused campaigns that capture demand without wasting budget.
Thought leadership
Webinars, partners and expert content that build trust before the first call.
Lead conversion
Turn more visitors into booked assessments and consultations.
Account expansion
Grow revenue from existing clients with cross-sell and managed services.
A proven process, tailored to cybersecurity & IT services
The same test-and-learn system I use with every client, focused on the metrics that matter in your industry.
Diagnose
I review your funnel, data and channels to find where revenue is leaking.
Identify levers
We rank every opportunity by impact, confidence and ease.
Build the plan
A 90-day roadmap with owners, experiments and KPIs.
Test & scale
Run focused experiments, keep what works and scale it.
See it in action
Real results from cybersecurity, IT and security technology growth work.
+292% organic traffic and a successful exit
The challenge
The company was launching three new SaaS product lines and selling IT consulting and cybersecurity services without a full-cycle B2B marketing strategy.
Growth levers pulled
The growth program supported the launch of three new SaaS product lines, earned first-page Google rankings for competitive keywords, and led to a successful exit and sale of the company.
$1.9M ARR in under 6 months
The challenge
The company needed to build its national marketing presence quickly, from digital channels to PR and events, on a lean budget.
Growth levers pulled
Savings came from bringing graphic design in-house.
“Christy was a pivotal player in the marketing and development of [the company’s] social platform, with a focus on the sales and business development acumen. In addition, she was an excellent brand ambassador who helped to create and implement regional and national conventions.”Scott Evans
Trusted by teams that care about results
Christy is an integral piece in maturing our B2B marketing strategy and is highly successful at generating inbound leads with sales.
Trevor HardieChristy has done a fantastic job of increasing our website’s SEO and traffic, while continually optimizing PPC campaigns.
Hannah WatkinsGood to know
Can you translate technical services into clear messaging?
Yes. I've marketed IT consulting, cybersecurity and SaaS products, and I work with your technical team to turn complex offers into messaging buyers understand.
Do you work with MSPs, consultancies and product companies?
Yes. The levers differ a bit, but the process is the same: find what drives revenue for your model and focus there.
What is GEO?
Generative engine optimization. It's how you get your company mentioned in AI answers from tools like ChatGPT and Google AI Overviews, alongside traditional SEO.
Get your free cybersecurity & IT growth plan
Tell me about your business and I'll send back the growth levers I'd pull first, with clear next steps.
- A review of your website, funnel and channels
- Your top 3 growth levers, ranked by revenue impact
- Recommended first steps you can act on right away
- A short call to walk through it together
Request your free plan
Takes about 2 minutes. Free, no obligation.
Your information stays private. No spam, ever.