Grow pipeline and ARR, not just signups
I've led product and growth marketing for B2B and B2C SaaS companies, building the pipeline engines that turn marketing into predictable revenue.
SaaS results I’ve delivered
Growth feels harder every quarter
We get signups, but not enough convert to paid.
Trials and freemium users stall before they reach the aha moment, so acquisition spend leaks out of the funnel.
Sales says marketing leads aren't qualified.
Lead volume looks great on a dashboard, but pipeline and closed revenue tell a different story.
CAC keeps climbing.
Paid channels get more expensive every quarter, and there's no plan for efficient, compounding growth.
The fix isn’t more leads. It’s finding the levers that create revenue and pulling them on purpose.
Where SaaS revenue hides
Every SaaS business has the same core levers. The work is finding which ones matter most for you right now.
Positioning & messaging
Turn product capabilities into a clear story that wins against competitors and equips sales.
Demand generation
Paid and organic programs that produce enterprise-ready pipeline, not just leads.
Activation
Onboarding that gets users to the aha moment faster and lifts trial-to-paid conversion.
Sales alignment
Shared SQL definitions, tighter handoffs and SDRs equipped to book more meetings.
Retention & expansion
Lifecycle and customer marketing that reduces churn and grows account value.
Partners & referrals
Partner and referral programs that bring in pre-qualified customers.
A proven process, tailored to SaaS & technology
The same test-and-learn system I use with every client, focused on the metrics that matter in your industry.
Diagnose
I review your funnel, data and channels to find where revenue is leaking.
Identify levers
We rank every opportunity by impact, confidence and ease.
Build the plan
A 90-day roadmap with owners, experiments and KPIs.
Test & scale
Run focused experiments, keep what works and scale it.
Trusted by teams that care about results
Christy is an integral piece in maturing our B2B marketing strategy and is highly successful at generating inbound leads with sales.
Trevor HardieChristy is one of the smartest and most effective Marketing experts that I’ve ever worked with.
Tony HughesGood to know
Do you work with both B2B and B2C SaaS?
Yes. I've led growth for both, from enterprise, sales-led motions to direct-to-consumer subscription products.
Can you work alongside my team or agency?
Yes. I often act as the strategic lead, aligning in-house marketers, SDRs and agency partners around one plan and one North Star metric.
Which metrics do you focus on?
Pipeline, booked revenue and efficiency metrics like ROI and CAC payback, plus the leading indicators that predict them, like activation and SQL conversion.
Get your free SaaS growth plan
Tell me about your business and I'll send back the growth levers I'd pull first, with clear next steps.
- A review of your website, funnel and channels
- Your top 3 growth levers, ranked by revenue impact
- Recommended first steps you can act on right away
- A short call to walk through it together
Request your free plan
Takes about 2 minutes. Free, no obligation.
Your information stays private. No spam, ever.
