Build a growth engine before you burn your runway
I've built marketing from scratch more than once, from first-ever digital strategies to new SaaS product launches. I help founders find what's working, fix what isn't and build a repeatable engine for growth.
Results from building growth from scratch
Early-stage growth is messy
We're spending, but we don't know what's working.
Every channel gets a little budget and a lot of hope, so nothing gets enough focus to win.
We have customers, but not product-market fit.
Some customers love you and others churn, and it's hard to tell which segment to double down on.
The founders are still doing all the marketing.
Growth depends on the founders' time and network, and that doesn't scale.
Startups don’t need more tactics. They need focus, speed and a plan built around their best customers.
Where startup growth hides
Early-stage growth comes from a few well-chosen bets, not from doing everything at once.
Product-market fit
Customer research and must-have surveys that reveal who loves you most and why.
Positioning & messaging
A clear story that makes your best customers say “that’s for me.”
Your first scalable channel
Test channels quickly and find the one that can carry your growth.
Activation
Get new users to the aha moment faster so they stick around.
Referrals & partnerships
Turn early customers and partners into your most efficient channel.
Metrics that matter
A North Star metric and simple dashboards so every decision is based on data.
A proven process, tailored to startups
The same test-and-learn system I use with every client, focused on the metrics that matter in your industry.
Diagnose
I review your funnel, data and channels to find where revenue is leaking.
Identify levers
We rank every opportunity by impact, confidence and ease.
Build the plan
A 90-day roadmap with owners, experiments and KPIs.
Test & scale
Run focused experiments, keep what works and scale it.
See it in action
Real results from startup growth work.
From brand-new business to $200K in first-year revenue
The challenge
A first-to-market crypto and Web3 education brand needed a website and a way to explain highly technical topics to everyday investors, in a space where most people learned on community forums.
Growth levers pulled
Trusted by teams that care about results
Her vision and execution in digital marketing has helped generate countless qualified leads for the sales team, leading to additional revenue and growth for the business.
Ryan GhandourWhen it comes to strategic marketing, she instantly understands the landscape and what to do.
Michael Gorritz, ODCPGood to know
What stage startups do you work with?
Teams that have launched and have some early traction, through growth-stage companies that are ready to scale. If you're just getting started, the free growth plan can still help you decide where to focus first.
Can you be our first marketing hire?
Yes. As a Fractional Growth Lead, I can own your growth strategy and execution without the cost of a full-time executive, and help you hire the right team when the time comes.
How do you work with a small budget?
Focus is everything. We prioritize the few experiments with the best expected return, measure them closely and only scale what works.
Get your free startup growth plan
Tell me about your business and I'll send back the growth levers I'd pull first, with clear next steps.
- A review of your website, funnel and channels
- Your top 3 growth levers, ranked by revenue impact
- Recommended first steps you can act on right away
- A short call to walk through it together
Request your free plan
Takes about 2 minutes. Free, no obligation.
Your information stays private. No spam, ever.
