Real growth, real numbers
How I’ve helped companies find their growth levers and turn marketing into revenue, from local businesses and startups to enterprise healthcare and SaaS.
$80M+ ARR from a first-ever B2B digital strategy
The challenge
The company competed for two audiences at once, healthcare clients and international healthcare professionals, without a B2B digital strategy or a repeatable lead engine.
Growth levers pulled
Also generated 514 C-level warm leads and met or exceeded a goal of 70,000 candidate applications a year, while building and leading a cross-functional marketing, sales, video and PR team.
“Her vision and execution in digital marketing has helped generate countless qualified leads for the sales team, leading to additional revenue and growth for the business.”Ryan Ghandour
70% of new business revenue from marketing
The challenge
A growing SaaS company selling to enterprise healthcare buyers needed a predictable pipeline engine and tighter alignment between marketing and sales.
Growth levers pulled
Also delivered a 6x booked revenue ROI, a 164% increase in enterprise SQL volume and an 87% lift in inbound enterprise SQLs in the first 6 months, while the company doubled year over year.
“Christy knows how to build scalable marketing engines that directly drive revenue and has a deep understanding of how to align sales and marketing to accelerate growth.”Staci Grossbard, Enterprise Client Development
+292% organic traffic and a successful exit
The challenge
The company was launching three new SaaS product lines and selling IT consulting and cybersecurity services without a full-cycle B2B marketing strategy.
Growth levers pulled
The growth program supported the launch of three new SaaS product lines, earned first-page Google rankings for competitive keywords, and led to a successful exit and sale of the company.
$1.9M ARR in under 6 months
The challenge
The company needed to build its national marketing presence quickly, from digital channels to PR and events, on a lean budget.
Growth levers pulled
Savings came from bringing graphic design in-house.
“Christy was a pivotal player in the marketing and development of [the company’s] social platform, with a focus on the sales and business development acumen. In addition, she was an excellent brand ambassador who helped to create and implement regional and national conventions.”Scott Evans
455 new ranking keywords and twice the monthly leads
The challenge
An established Orlando business since 2007, Aktion Productions grew through word of mouth but had no website or strong brand identity to win customers searching online.
Growth levers pulled
From brand-new business to $200K in first-year revenue
The challenge
A first-to-market crypto and Web3 education brand needed a website and a way to explain highly technical topics to everyday investors, in a space where most people learned on community forums.
Growth levers pulled
In-house leadership results are from roles where I led growth and marketing. Company names are kept confidential.
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- Your top 3 growth levers, ranked by revenue impact
- Recommended first steps you can act on right away
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