Fractional CMO & Growth Lead

Senior growth leadership, without the full-time cost

Get an experienced marketing leader who owns your growth strategy, runs your growth program and leads your team and agencies, for a fraction of the cost of a full-time CMO.

At a glance

Monthlyongoing engagement
12+ yearsof growth leadership
$80M+ARR generated in my career
Is it a fit?

Is a fractional CMO right for you?

You've outgrown founder-led marketing.

Marketing still runs through the founder, and growth is limited by their time.

You're not ready for a full-time CMO.

You need senior leadership now, without a six-figure hire and a long search.

Your team needs a leader.

Talented marketers and agencies are working hard, but without clear strategy, priorities or accountability.

You get a growth leader on your team, focused on revenue from week one.

What’s included

Everything you get

Strategy, leadership and execution, tailored to your stage and team.

Growth strategy & roadmap

A North Star, a growth model and a rolling 90-day plan.

StrategyNorth StarRoadmap

Weekly growth sprints

A steady rhythm of experiments, reviewed in a weekly growth meeting.

ExperimentsGrowth meetings

Team & agency leadership

Direction, coaching and accountability for your marketers and partners.

CoachingAgenciesHiring

Sales & marketing alignment

Shared definitions, handoffs and goals that turn leads into revenue.

SQLsEnablementCRM

Revenue reporting

Monthly reporting on pipeline, revenue and ROI that leadership can trust.

DashboardsROIBoard-ready

Budget & channel investment

Clear guidance on where to spend for the best return.

BudgetForecastChannels
How it works

What to expect

A clear process with no surprises, built on the same test-and-learn system I use with every client.

Onboard

A Growth Audit in the first weeks to learn your business and data.

Plan

We set your North Star and a 90-day roadmap with your team.

Lead

I run weekly growth sprints and lead your team and agencies.

Report

Monthly revenue reporting and a refreshed plan each quarter.

Case studies

See it in action

Real results from this kind of work.

Healthcare SaaS
In-house leadershipSaaS & TechnologyHealthcare
AI-enabled healthcare SaaS company

70% of new business revenue from marketing

The challenge

A growing SaaS company selling to enterprise healthcare buyers needed a predictable pipeline engine and tighter alignment between marketing and sales.

Growth levers pulled

PositioningSales enablementPaid mediaOrganic searchSDR enablementRevenue reporting
70%of new business revenue from marketing
$16M+marketing-sourced pipeline
8xpipeline ROI

Also delivered a 6x booked revenue ROI, a 164% increase in enterprise SQL volume and an 87% lift in inbound enterprise SQLs in the first 6 months, while the company doubled year over year.

“Christy knows how to build scalable marketing engines that directly drive revenue and has a deep understanding of how to align sales and marketing to accelerate growth.”Staci Grossbard, Enterprise Client Development
Healthcare staffing
International healthcare staffing company

$80M+ ARR from a first-ever B2B digital strategy

The challenge

The company competed for two audiences at once, healthcare clients and international healthcare professionals, without a B2B digital strategy or a repeatable lead engine.

Growth levers pulled

SEOPaid searchContentEmail automationLead generationGo-to-market
$80M+ARR generated
40–60%year-over-year growth
+800%website traffic in under 6 months

Also generated 514 C-level warm leads and met or exceeded a goal of 70,000 candidate applications a year, while building and leading a cross-functional marketing, sales, video and PR team.

“Her vision and execution in digital marketing has helped generate countless qualified leads for the sales team, leading to additional revenue and growth for the business.”Ryan Ghandour
What clients say

Trusted by teams that care about results

I highly recommend Christy for any enterprise seeking to increase their market presence and improve not only their customer reach but also their corporate culture.
Adam MartinAdam Martin
Christy never disappoints with her ability to provide high-value solutions.
Tony HughesTony Hughes

Read more client testimonials

Questions

Good to know

How much of your time do I get?

It depends on your needs and stage. We'll agree on a level of involvement up front, typically anchored by a weekly growth meeting and regular working sessions.

Do you replace our marketing team or agency?

No. I lead and multiply the team you have, and help you decide if and when to hire or change partners.

What size companies do you work with?

Startups and small businesses through established companies. Fractional leadership works best once you have some traction and are ready to invest in growth.

Get started

Start with a free growth plan

Tell me about your business. I’ll send back your top growth levers and recommend whether a fractional CMO engagement is the right next step.

  • A review of your website, funnel and channels
  • Your top 3 growth levers, ranked by revenue impact
  • A recommendation on the right next step
  • A short call to walk through it together

Request your free plan

Takes about 2 minutes. Free, no obligation.

Your information stays private. No spam, ever.